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Levi's CEO Chip Bergh tells Fortune people shouldn't wash their jeans: University of Innsbruck microbiologists agree that it's sanitary.
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This is why you should NEVER wash your jeans, according to a man who should know best - Mirror Online
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Campaign Spotlight: Levi's Urges Filipinos to “Be Pants of the Solution” and Answers Metro Manila's Water Crisis - adobo Magazine Online
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